Gilting the lily? Me thinks not.
In previous posts on Big Data and deep analytics, I've touched on my interest in this space. Simply put, with the explosion of data ingestion in most companies (both in terms of volume and complexity), sales and marketing executives need a better and faster way to identify complex customer trends, purchasing patterns and market segments. This morning's presentations -- jump started by Curt Monash, the author of the very informative DBMS2 blog -- focused on what companies are trying to do to enable deep analytics. While the brand recognition of BI heavyweights MicroStrategy and SAS's trumps that of Aster's, the Silicon Valley-based company's CTO + co-founder, Tasso Argyos, really rekindled my appetite for "agile data management"-focused ideas and discussions.Case-in-point: Tasso shared four common use cases for Aster's software, optimized for advanced analytics running on commodity hardware:
- Forecasting;
- Modeling;
- Customer segmentation; and
- Clickstream analysis
While he talked about fraud detection, network intelligence and cyber defense, my pen could barely keep up with his presentation as he talked about leveraging significant volumes of complex data to identify new sales and marketing opportunities. Framing the business value of deep data analytics in terms of providing executives a truer understanding of current and potential consumer preference + behavior? Music to my ears.
As I tweeted from the conference room, I am curious about a newer Aster relationship with Gilt.com. As a long-time fan of the online purveyor of luxury designers and fashion brands (at prices up to 70% off retail, hello John Varvatos, Seize sur Vingt, Duncan Quinn...), I have to assume that Gilt relies on Aster to drive its recommendation engine. Or, in plain English, its "you might also like" window that appears when you add an item to your shopping cart. I'm also assuming the company makes use of information like "shopping cart abandonment" to price certain goods, and behavior analysis for targeting and price optimization. Data rich, but information poor? Gilt, from what I gather, certainly isn't. Interesting to think about how companies like Aster play in role in making it so.


